From 18 to 31 January is celebrated the 2016 Australia Open, the first Grand Slam of the season.

Lavazza is associated with the four tennis Grand Slams: the Australia Open, Roland Garros, Wimbledon and the US Open.
Lavazza becomes the first partner of food and beverages in the world to sponsor these tournaments.
It will at the Open de Australia, seven restaurants and 12 private dining rooms, including the best restaurants in Melbourne. It is considered a great opportunity to expand and publicize the Italian firm in Australia and the rest of the world.