Lavazza opens first concept store in Spain.
Espression is located in the FNAC store shopping center L'Illa Diagonal.

The first Lavazza concept store known for its youthful design, eclectic, contemporary and aims to become a meeting point for creativity espresso based, signature cuisine, new trends, vital and glamorous atmosphere.

Barcelona, November 18, 2009 - Today Lavazza introduces its first Espression in Spain, located in the FNAC store shopping center L'Illa Diagonal Barcelona, Lavazza space dedicated to those who love coffee, design and creativity and that in this case, includes a corner A Modo Mio intended for sale of the new system of capsules of the firm. The new project of the Italian company has been presented today in the presence of chef Ferran Adrià, Lavazza regular contributor, Juan Manuel Calvo, CEO of Lavazza Spain, and Francisco José Arbués, director of Fnac L'Illa).

Espression is Lavazza concept store that has been designed to bring the public's taste for experimentation signature, his passion for coffee and Mediterranean flavors and italianidad marks their every move. In this space you can taste the excellent Lavazza coffee varieties in any of its many original preparation variants-such as prescription of "I Piaceri del Caffè", the innovative solid coffee èspesso created by Ferran Adrià, or the authentic espressos and Italian cappuccinos. Juan Manuel Calvo, CEO of Lavazza Spain, said the matter "in this space have gathered all that is the world Lavazza. Visitors can sample products for the foodservice channel and, similarly, purchase specially designed for home consumption, as our latest addition - the system A Modo Mio capsules today launched ".

The restaurant with a modern interior design and captivating, its main objective to emphasize the brand personality, always associated with pleasure and vitality, elements that show the way of being Italian and accompanying Lavazza desire to be recognized around the world as the authentic representative of a product and a unique and distinctive style.