Lavazza firmly believes that communicating positive stories is a way to inspire virtuous behavior.

This is where the role of the United Nations environment fits: an association with Lavazza that includes six projects on reforestation, protection of biodiversity, conversion of industrial zones into green areas. A testimonial to prove that there is still something good on Earth.


To explain a visually astonishing story about the spirit of this work, Lavazza involved Ami Vitale, a photographer of National Geographic, and six "artists of nature" internationally known for their ability to create work in the territory and in symbiosis with the environment.


You can view it at the following link: