A book-manifesto that celebrates the company's passion for design, a passion that thanks to Turin 2008 - World Design Capital (World Design Capital) will be shared by the city and the territory of the Piedmont region.

Turin, January 22, 2008. "Lavazza Design Family is a vision that extends across the enterprise, making it a 'factory of the present language', a plant product, thoughts and lifestyles."
The phrase, from the manual is now being presented to the press, it is not only a symbolic extrapolation of its content, but also a suggestive evocation of philosophy that has always guided Lavazza.

"Lavazza Design Family" edited by Virginio Briatore design critic, will be part, along with cup Lavazza icon of a gift package to be distributed as gifts during 2008 in the best Lavazza in Turin and Torino in stores WDC. The manual tells attests and identity of a company that, over the years, has managed to forge a strong and successful communicative language.

Lavazza is a sponsor of Torino 2008 - World Design Capital, a unique event that represents the largest international design event and accompany the city throughout 2008. For Lavazza will seek an opportunity to meet and indeed synergistic with the city and the Piedmont region, contributing to the dissemination of design and its enjoyment in the audience who will come from all corners of the world.

Lavazza Torino 2008 actively participate through various events and exhibitions throughout the year.