Lavazza and Foundation of Venice Civic Museums (MUVE) and VELA, managed mobility business development and marketing of Venice. The agreement was signed for three years in which Lavazza will be present at major events of cultural and artistic city as the Carnivals of the Redeemer and of the Sensa, and Venice Historical Regatta held in winter.

From September 23 to November 8, Lavazza offers to the city, the free exhibition FROM THESE HANDS - A JOURNEY ALONG THE COFFEE TRAIL, by the photographer and photojournalist Steve McCurry, in the renovated space of 113 TESA Arsenal.

Images are treated with the same subject, the coffee represented on the faces and stories that revolve around it: 62 images taken on a journey that lasted more than 30 years to over 12 different countries: Brazil, Myanmar, Colombia, Ethiopia, Honduras, India, Indonesia, Peru, Sri Lanka, Tanzania, Vietnam and Yemen.
The photos have a sunset scene architect Fabio Novembre and captured in the project's sustainability Lavazza "Earth!" started in 2002 and works closely Steve McCurry.