Walking the path of coffee
From Africa to Asia, from Europe to the Balkans. From the Middle East to Southeast Asia. Land a subtle but vibrant theme marks their memory like a magical ritual reiterated: coffee.

A research trip to the roots of coffee and a way to study how coffee has managed to become, over the centuries, in an expression of hospitality worldwide. Coffe Roots is a report through space and time, plus a project promoted by Lavazza and cultural journey undertaken by a large deployment of resources. A project to be recorded for eternity in literary transposition.

In fact, Coffe Roots is a book that is signed by journalist "Gourmet Corner" Vittorio Castellani, aka Chef Kumalé, and is accompanied by the wonderful photographs Besana Guide, Fabrizio Esposito and Andrea Guermani. The collection of an ancient heritage of rituals, traditions and legends in which the main protagonist is coffee, around which you can find at the faces of the world.

Contrary to popular belief, coffee is not a product originating in America and imported to Europe after Columbus's discovery, but a product that originated in Ethiopia around the year one thousand. Early traders were the inhabitants of the southernmost region of the Arabian peninsula, what is now Yemen.

This is where the journey begins in search of traces left by the coffee culture in ten countries on three different continents.

The objective of the project Lavazza through Coffee Roots put on paper, once and for all, in an unpublished report to the National Geographic style, testimonials and images gathered over months of research on the ritual consumption of coffee. Also the idea is to safeguard wisdom passed from generation to generation, as never written, was in danger of being lost.

The plan to protect the ancient tradition of this drink, both in religious and folk simply, is part of an idea that Lavazza has pursued for a long time. Only a company with over a century of history in the world of coffee can understand the value of the experience that time heals.

The word "coffee" comes from the Turkish qahve, in turn, from the Arabic, qahwa, through italiano. The Arabic would be an abbreviation of the phrase qahhwat al-bun or wine of the bean. A possible origin of the word would be in the Kingdom of Kaffa in Ethiopia, where the coffee plant proceed; your name there is bunn or bunna.

First uses
There are several legendary accounts of the origin of the drink itself. One of them involves the Yemeni Sufi mystic Ghothul Akbar Nooruddin Abu al-Hasan al-Shadhili. According to this legend, while traveling in Ethiopia, observed some unusual vitality birds and trying the berries that the birds were eating, experienced the same vitality. Another story involves the goat herder, Kaldi, who noticed the energizing effects when his flock nibbled on the bright red berries of a certain bush, chewing the fruit itself. His elation carry berries led to a revered Muslim in a nearby monastery, but that person disapproved their use and threw it into the fire, from which emerged a scent attractant. The roasted beans were quickly removed from the coals and dissolved in hot water, producing the first cup of coffee in the world.
The Ethiopian ancestors of today's Oromo tribe were the first to have recognized the energizing effect of the coffee plant nativa. were conducted genetic variability studies on various types of Coffea arabica and found a low diversity, but retains some residual heterozygosity from ancestral materials directly related widespread species of Coffea canephora and C. liberica, however, so far no evidence has been found indicating where in Africa coffee grew or between which natives have been used as a stimulant or known prior to the seventeenth century.